LBW Optimization GmbH
Tel +49.30.847 24 880
Fax +49.30.847 24 881
Dr. Andreas Löbel
Dr. Steffen Weider
Types of data processed:
- Inventory data (e.g., names, addresses).
- contact details (e.g., email, phone numbers).
- content data (e.g., text input, photographs, videos).
- usage data (e.g., websites visited, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses).
Affected Person Categories
Visitors and Users of the Online Offering (In the following, we collectively refer to the Affected Persons as "Users")
Purpose of Processing
- Providing the online offering, its features and content.
- Answering contact requests and communicating with users.
- Security measures.
- Reach Measurement / Marketing
"Personal Information" is any information that identifies itself to an identified person or identifiable natural person (hereinafter referred to as "affected person"); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person
"Processing" means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term covers a wide range and covers practically every handling of data.
"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.
"Profiling" means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, location, or location of this natural person.
"Responsible" means the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data
'Processor' means a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.
Relevant legal basis
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as legal basis.
In accordance with Art. 32 GDPR, we take into account the state of the art, the implementation costs and the type the scope, circumstances and purposes of the processing and the different likelihood and severity of the risk to the rights and freedoms of natural persons; appropriate technical and organizational measures to ensure a level of protection commensurate with the risk
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Article 25 GDPR)
Collaboration with contract processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (contract processors or third parties) to them transmit or otherwise grant access to the data, this is only on the basis of a legal permission (eg, if a transmission of the data to third parties, such as to payment service providers, in accordance with Art. 6 para. 1 lit. b GDPR required to fulfill the contract), You have consented to a legal obligation or on the basis of our legitimate interests (eg the use of agents, web hosts, etc.).
Insofar as we commission third parties to process data on the basis of a so-called "contract processing contract", this is done on the basis of Art. 28 GDPR.
Transfers to Third Countries
If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third party services or disclosure, or transmission of data to third parties this only if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. That the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the USA through the Privacy Shield) or compliance with officially recognized special contractual obligations (so - called "standard contractual clauses").
Rights of Data Subjects
You have the right to ask for confirmation as to whether such data is being processed and for information about such data and for further information and copying of the data accordingly Art. 15 GDPR.
You have accordingly. Art. 16 GDPR the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with Art. 17 GDPR, they have the right to demand that the relevant data be deleted without delay, or alternatively to demand a restriction of the processing of data in accordance with Art. 18 GDPR
You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Art. 20 GDPR and request their transmission to other persons responsible.
You have in accordance with Art. 77 GDPR the right to file a complaint with the competent supervisory authority.
Right of Withdrawal
You have the right to give consent in accordance with Art. Revoke Article 7 (3) of the GDPR with effect for the future
Right to object
You may, in accordance with the provisions of the Art. 21 GDPR contradict at any time. The objection may in particular be made against processing for direct marketing purposes.
Cookies and right of objection for direct mail
"Cookies" are small files, which are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status are saved. The term "permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies offered by providers other than the person responsible for the online offer (otherwise, if only its cookies are called "first-party cookies").
If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
Deletion of data
According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, relevant for taxation documents, etc.) and 6 years in accordance with § 257 (1) no. 2 and 3, para. 4 HGB (commercial letters).
According to legal regulations in Austria the storage takes place especially for 7 years according to § 132 paragraph 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years in the case of documents related to electronically supplied services, telecommunications, broadcasting and television services provided to non-EU companies in EU Member States for which the Mini-One-Stop-Shop (MOSS) is used. p>
When contacting us (eg by contact form, e-mail, telephone or via social media) are the information provided by the user for processing the contact request and their processing acc. Art. 6 para. 1 lit. b) GDPR processed. User information can be stored in a Customer Relationship Management System ("CRM System") or similar request organization.
We delete the requests, if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.
The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, security and technical maintenance services we use to operate this online service.
Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc.Art. 6 para. 1 lit.f GDPR i.V.m.Art. 28 GDPR (conclusion of contract processing contract).